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The WWE's audience skews young and male, but another attractive thing about its audience is its diversity. It's very popular among Hispanics and blacks, where it ranks among the top 20 on TV and draws a big audience at live events.
What product categories do well
Frequent WWE advertisers include snack foods, armed forces, convenience stores, retail, toys, video games and soft drinks.
Demographics
Wrestling fans are 60 percent male and 40 percent female, according to the WWE.
Twenty-two percent of fans are under 18 years old, with 23 percent ages 18-34, 25 percent 35-49 and 30 percent 50 or older.
Among adults who watched wrestling in the past 12 months, 16 percent have an annual household income below $15,000, according to Scarborough Research. Ten percent are between $15,000 and $20,000, 8 percent between $20,000 and $25,000, 16 percent between $25,000 and $35,000, 24 percent between $35,000 and $50,000, 17 percent between $50,000 and $75,000, and 9 percent at $75,000 or more.
Making the buy
Lead time varies depending on the event. A presence at an individual event can be handled just a week or even days in advance, while larger sponsorship deals can take months to negotiate.
Pricing also varies. The WWE doesn't discuss pricing but becoming a title sponsor for one of its large pay-per-view events costs in the multi-million dollar range.