THE POPE'S TV RATINGS IN LORETO
PASTORAL VISIT TO LORETO, Sept. 1-2, 2007
Figures provided by RAI, Italian state TV:
Sunday, Sept. 2
HOLY MASS - 2,137,000 viewers (32.13% of market share)
ANGELUS - 2,515,000 viewers (36.88% share)
Saturday, Sept. 1
LA NOTTE DELL'AGORA - 3,616,000 viewers (20.3% share in prime time)
To put things in perspective, here is how RAI itself hyped one of its Sunday programs: "Record audience for 'Speciale Tg1', the most popular Sunday evening program. The portrait of Fiorello [a popular singer and TV host]...had 1,497,000 viewers representing 21% of market share."